Experience
Sense
Content Marketing Director
June 2022 - May 2025
Sense is an AI-powered recruiting platform for staffing firms and talent acquisition teams.
Implemented a content strategy tailored to ICPs that resulted in a 37% YoY increase in website traffic.
Produced assets across email, web, social, video, blogs, case studies, and more to support full-funnel marketing efforts.
Developed an AI optimization strategy (AEO/GEO) to improve brand visibility in ChatGPT and Google AI Overviews.
Automated content production workflows using ChatGPT and other AI solutions.
Published downloadable ebooks and research reports that generated 150+ monthly leads, with 25% meeting MQL criteria.
Oversaw and mentored two junior content marketing specialists.
Defined messaging and created content for multiple product releases.
Ghostwrote thought leadership articles and LinkedIn posts for executives and SMEs.
Trakstar
Head of Content & Demand Generation
July 2016 - April 2021
Trakstar provides an employee performance management platform for HR teams.
Built a gated resources library that drove 700+ monthly downloads and supported lead generation efforts.
Increased monthly blog traffic by 347% through SEO-focused content strategy and consistent publishing.
Created mid and bottom-of-the-funnel content, improving lead-to-opportunity conversion rates by 5% and boosting other KPIs.
Conducted 20+ customer interviews to produce case studies and support sales enablement.
Created and optimized landing pages and multi-step nurture campaigns using HubSpot.
Skills
Core Marketing Skills
Content Marketing
SEO
Answer Engine Optimization (AEO)/Generative Engine Optimization (GEO)
Content Engineering/AI-Powered Content Production
Demand Generation
Email Marketing
Education
San Francisco State University
Journalism BA
Graduated 2010
SeekOut
Content Marketing Manager
June 2021 - June 2022
SeekOut is an AI-powered solution that helps recruiters discover diverse and hard-to-find candidates.
Reviewed and edited all marketing content to ensure brand consistency and quality.
Managed a team of subject-matter experts who contributed to blog posts and long-form guides.
Developed content pillars aligned with business goals around talent intelligence, proactive sourcing, and DEI.
Partnered with product marketing and demand generation teams to create messaging and assets for launches, webinars, and ABM campaigns.
Xero
SEO & Content Manager
June 2013 - October 2015
Xero is a cloud accounting solution for small business owners and their bookkeepers.
Published blog and web content targeting small business owners and accounting professionals.
Ghostwrote thought leadership articles for company executives.
Served as blog editor, managing the editorial calendar and optimizing all posts for SEO and clarity.
Led an SEO and content strategy to strengthen positioning against a well-known competitor.
Conducted SEO audits and consultations for Xero’s accounting and bookkeeping partners.
Tools & Analytics
Google Analytics 4 (GA4)
Google Search Console
HubSpot
Semrush
Ahrefs
WordPress
Webflow
AirOps